The New Limca Jingle

Its been sometime since the Coca-cola came up with this beautiful Limca ad. I don’t think I have seen any better cold-drinks ad than this one till date. It has become a rage these days with brands such as Airtel, Hutch, TOI, Insurance ads etc all trying to hit the emotional quotient of people and with this ‘freshness of emotions’ theme, I think, Coca-cola has gone one step ahead.

The idea of splashing of water was very refreshing and the cool melodious score in the background was just icing on cake. It reminds me of the song ‘bhaagey re mann kahin’ from chameli where most of the things except the purpose are quite similar to the ones in this ad. It maintains a subtle pace throughout the show and the perfect balance in all respects keeps everyone glued to it till the end. It’s a treat to watch it at the end of a long hard day work and the lyrics is also so soothing that one keeps humming it throughout the remaining time. With it providing both visual and audio appeal and the perfect execution by actors, singer and other artists, it has certainly gone down well with the young adults of our generation. Its something that everyone in todays fast moving world can relate to and it definitely deserves a place in my all time favourites. Kudos to it and would like to end with its lyrics only:

“Fuhaarein, bochharein, nazaaare chura lo na,

kuch boondein chura lo na;

Thaki si zindagi se, ruki si zindagi se,

kuch lamhe chura lo na…;

Kuch yaddein, aur sapne, apne chura lo na;

ooo Ruki si zindagi se, thaki si zindagi se,

raftaarein chura lo na…

lukka chupi khelti hai,

bheed mein hazaaron kaliyaan (hazaaron kaliyaan);

mmmm galiyon mein yun bheed banke,

chup gayi hain saari khushiyaan (saari….saari khushiyaan);

Khushiyon ko bula lo na,

muskaane churalo naaaa…

sulagti pyaas hai toh,

machalti pyaas hai toh;

ek limca churalo na.

Kuch yaddein, aur sapne, apne chura lo na;

Ruki si zindagi se, thaki si zindagi se,

raftaarein chura lo na…””